The essence of marketing is understanding that you can only bring your authentic self to the market.
Upon having this understanding, we can start to sell (more) effectively. Furthermore, once we understand, we can communicate effectively to potential customers what is behind our door and why they should ring the bell next to it.
In a most interactive setting, participants will analyze cases that show motivating examples of marketing and sales.
It deals with the following elements:
- Corporate strategy
- Analyzing the external and internal environment
- Marketing strategy and – planning
- Segmentation, targeting and positioning
- Marketing action plan
- Sales strategy and planning
- The sales organization
- Effective sales skills