Every professional needs to grow in competencies, expertise and performance. This is a intrinsic natural tendency.
Obviously, the central question is: how? How to grow in competencies, expertise and performance? The answer to this question lies in self-assessment, self-awareness and self-development. Increasing personal and professional effectiveness is the best strategy and approach to prosper and succeed in a turbulent professional environment as it facilitates improvement in interaction with others through knowing oneself.
Organizations need to be able to change, adapt and even proact in response to challenges in the environment. This means that professionals must be prepared to develop and utilize newly acquired skills in order to keep up with these changes. Soft skills represent fundamental attributes contributing to an optimization of personal effectiveness, something that current business environments demand of its employers, employees and businesses.