Marketing communications equity is the sum of all the communications about a specific business, organization, product or service that occupies a space within your customer’s or prospect’s mind, over time. Marketing and advertising get confused by most of the professional business environment. Those who understand the true difference between all of them, achieve the right results in the increasingly global, thus competitive marketplace.
Because of a rise of social media and related technologies, strategic communications can actually be, not just communicate an organization’s competitive advantage. Yet most of what is executed on a daily basis is often contradictory to this. In particular when considering the insistent focus on the short-term ‘campaign’.
This program comprises a series of masterclasses covering a wide variety of marketing topics, ranging from strategic marketing decisions to operational hands on topics. Each of the masterclasses provided by leading expert inspirators.